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IntoFocus Articles |
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General Marketing Planning
IntoFocus Programs Are For You If ...
This includes health and wellness professionals such as:
For more information, contact us at: The Importance Of A Business Focus For Your Practice
Private practice is most definitely a business and as such requires sound business practices. The business of private practice requires that you learn everything from bookkeeping to basic tax law to marketing strategies to good record keeping. You may be a brilliant practitioner but if you can’t bring yourself to charge for your services, to keep good records, or to do the necessary bookkeeping in a timely way you will not be able to earn the income required to stay in practice. The
people who do best in private practice are those who are able to embrace
the business end of the business as a challenge or even as a game. They
find gratification, even fun, in setting business goals and achieving
them. Successful private practitioners attend business seminars, read up on business practices, join the networking groups, and take up whatever help is offered to hone their business skills. IntoFocus is a source of practical business help for private practitioners. We provide you with the information, services and products required to keep you in touch with the industry trends you need to keep the business end of your private practice successful.
For more information, contact us at: Elevator Speech For Private Practice Success For those of you that have been to some of the IntoFocus Networking Evenings, you will have heard many of our presenters mention the importance of your Elevator Speech. An Elevator Speech is a short introductory paragraph you deliver verbally. Yours can be a succinct description of who you are, what you do, perhaps how you do it, but most importantly, what your skill, product or service does for others. Your elevator speech is a short and sweet introduction that showcases your professionalism, with a dash of personality thrown in for good measure. In the time it takes you to ride an elevator with a stranger you can :
In a world in which we're all competing for peoples' attention, an elevator speech gives you a point of difference. Best of all, these mini-speeches can be given anytime and anywhere, not just in elevators! Every great elevator speech needs to answer these key questions:
Instead of saying this:
Say this:
Here are some ways you can enhance your introduction:
Come to our next Networking Group and practice your Elevator Speech in a safe environment!
For more information, contact us at: How to Accelerate Word of Mouth Marketing
If you build a great practice, your clients will tell others about that. Simply put, it is word of mouth. Word of mouth is the most powerful form of advertising. It is the most honest form of marketing, building upon people’s innate desire to share their experiences with family, friends and co-workers.
Word of mouth for a brand is like a reputation for a person. You earn reputation by trying to do extraordinary things well. People notice that over time. While there are no shortcuts to generate word of mouth, you can use specific techniques to accelerate the process. Here are a few of them:
So this month, start working on building your practice by word of mouth marketing!
For more information, contact us at: A Time Of Reflection For You & Your Practice
With the end of the year drawing closer, many of us begin to reflect on what we accomplished over the course of this year, and what we would like to accomplish in the next. In the course of this reflection, we gain a more objective perspective of our goals therefore allowing us to start to build our strategy for the New Year - a strategy that takes into account things we have learned that will help direct us where we want to go.
Some areas you may wish to review are:
For more information, contact us
at: Why You Need A Website At IntoFocus we believe that in today’s market everybody needs a website. There are many people in practice that don’t believe that they need a website. They believe that it is too hard and too expensive. WE DISAGREE! We believe that you are selling yourself short if you do not have a website, because you are not using one of the most powerful and cost effective ways in which to market you and your services. The advantages of having a website are as follows:
What is the evidence that a private practice is wise to make greater use of web sites in promoting their businesses? There are now more than 80 million web sites on the Internet. The web has doubled in size in the past three years - for more info Verizon's Small Business Internet Survey found that over half (55 %) of small businesses with a website said their site had already broken even or paid for itself. Sixty-five percent of these firms believed the Internet will play an important role in the future of their business. Yahoo! found that 75% of U.S. adults who go online said that the Internet has made it easier to start a small business and that 92% of U.S. adults who go online said it was important for a new small business to have an Internet presence. The Household Use of Information Technology, Australia found that 67% of Australian households had access to a computer at home and 56% had home Internet access. 60% of Australian adults aged 18 years and over used a computer at home and 52% accessed the Internet at home during 2004-05. The number of Australian adults aged 18 years or over who purchased or ordered goods or services via the Internet for private use continued to increase from 5% in 1999 to 31% in 2004-05 - for more info We hope you now agree that all private practices that want to grow & succeed should have a website?! Want Help Designing and/or Using a Web Site? If you don't have the time or interest in developing your own web site, IntoFocus can develop a high-quality, effective web site for you. CLICK HERE FOR DETAILS.
For more information, contact us at: |
