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Success
In Your Practice –
Business Essentials Workshop
The
following topics are be covered in the IntoFocus workshop:
1.
Introductions
2.
Private Practice
- To
Be or Not To Be?!
- Private
Practice -The Facts (2002 ATMS Survey Of Health Practitioners)
- Are
You Suited To Running A Private Practice?
3.
Private Practice Set Up
- Practice
Structure
- Practice
Name
- Branding
- ABN
and Taxes
- Insurance
- Legal
- Equipment
Considerations
- Location
4.
Private Practice Start Up
- Competition
- Your
Ideal Private Practice!
- Identifying
Your Ideal Private Practice
5.
Finance
-
Costs
of being in practice
- Bank
Accounts / Credit Cards
- Receiving
Client Payments
- Health
Fund Rebates
- What
Do I Put On My Invoices & Receipts?
- What
Financial Records Do I Need To Keep?
- How
Do I Keep Track Of My Finances?
- Financial
Best Practices
- Creating
A Financial
Management Plan
6.
Marketing Your Private Practice
- Ways
To Market Your Private Practice
- Identifying
Your Perfect Client)
- Find
out What Makes You Different?
- What
Makes Your Private Practice Different?
- Your
Marketing Mix (The 4 P’s)
- Identifying
Your Niche
- Marketing
Tips
- Track
Your Marketing!
- Marketing
Best Practice
- Networking
- Online
Marketing
- Website
Start-Up Tips
6a.
Types Of Marketing
- Business
Cards
- Brochures
and Leaflets
- Introductory
Offers
- Direct
Contact & Follow Up
- Public
Speaking
- Writing
& Publicity
- Direct
Mail
- E-newsletters
/ Practise newsletters
- Paid
Advertising (Print)
- Self
Promotion
7.
Selling Your Services
- The
First Phone Call
- Dealing
with an enquiry
- Confirming
the Appointment
- Your
Own Presentation
- The
First Visit
- Between-Session
Contact
8.
Better Systems
- How
much time should I be working on the business of my private practice
- Diary
Management & Scheduling
- Templates
- Answering
Your Missed Calls
- Electronic
Filing Systems
- IT
and Telecommunications Management
- Time
Management
- Stress
Management
9.Goal
Setting
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