E-Book Contents

To be or not to be in practice e-book 

• YOUR PRIVATE PRACTICE NOW    

• THE FACTS – 2002 SURVEY OF HEALTH PRACTITIONERS         

• EXERCISE - ARE YOU SUITED TO RUNNING A PRIVATE PRACTICE?         

Set-up & start-up of your practice e-book 

• PRACTICE STRUCTURE     

• PRACTICE NAME    

• PRACTICE BRAND 

• ABN AND TAXES    

• INSURANCE 

• LEGAL CONSIDERATIONS

• CHECK LIST -  Private Practice Set-up Check List     

• LOCATION LOCATION!   

• WORKING FROM HOME   

• RENTING A ROOM 

• LEASE/BUY NEW PREMISES FOR A NEW SALON/CLINIC 

• MOBILE PRACTICE

• MULTIPLE LOCATIONS  

• PURCHASING EQUIPMENT  

• YOUR COMPETITION

• EXERCISE - RESEARCH YOUR COMPETITION     

• EXERCISE - YOUR IDEAL PRIVATE PRACTICE    

• EXERCISE - PRICING 

Finance essentials for your practice e-book 

• SET UP YOUR FINANCE

• BANK ACCOUNT 

• RECEIVING CLIENT PAYMENTS

• HOW MONEY FLOWS THROUGH A BUSINESS

• WHAT FINANCIAL RECORDS DO I NEED TO KEEP? 

• HOW DO I KEEP MY FINANCIAL RECORDS 

• WHAT DO I PUT ON MY INVOICES & RECEIPTS? 

• HEALTH FUND REBATES

• FINANCIAL BEST PRACTICES  

• CHECK LIST - Finance Check List   

• FINANCIAL MANAGEMENT PLAN   

• EXAMPLE - FINANCIAL MANAGEMENT PLAN

• EXAMPLE -  FULL TIME YEAR - FINANCIAL MANAGEMENT PLAN

• EXERCISE - YOUR FINANCIAL MANAGEMENT PLAN    

• FULL TIME YEAR - FINANCIAL MANAGEMENT PLAN    

Marketing essentials for your practice e-book 

• MARKETING IS NOT ADVERTISING! 

• KNOWING YOU PRIVATE PRACTICE

• EXERCISE - YOUR PERFECT CLIENT 

• EXERCISE - WHAT ABOUT YOU?       

• EXERCISE - WHAT ABOUT YOUR PRIVATE PRACTICE?    

• YOUR  MARKETING MIX (THE 4 P’S)   

• EXERCISE - YOUR MARKETING MIX  

• HOW TO FIND YOUR NICHE    

• EXERCISE - YOUR NICHE        

• HOW MUCH TO SPEND ON YOUR MARKETING?    

• OUR MARKETING TIPS  

• TYPES OF MARKETING  

• NETWORKING    

• HOW TO BE A GREAT NETWORKER    

• HOW TO START NETWORKING?

• ONLINE MARKETING     

• WEBSITE START-UP TIPS  

• BUSINESS CARDS

• BROCHURES AND LEAFLETS     

• INTRODUCTORY OFFERS

• DIRECT CONTACT & FOLLOW UP      

• PUBLIC SPEAKING

• WRITING & PUBLICITY    

• PROMOTIONAL EVENTS  

• DIRECT MAIL      

• E-NEWSLETTERS / PRACTISE NEWSLETTERS 

• PAID ADVERTISING (PRINT)   

• SELF PROMOTION:

• EXERCISE - WHAT MARKETING IS RIGHT FOR YOU?  

• WRITING ADVERTISING   

• TIPS FOR WRITING WINNING HEADLINES    

• TRACKING YOUR MARKETING  (RETURN ON INVESTMENT)      

• EXERCISE - YOUR MARKETING RETURN ON INVESTMENTS     

• MARKETING BEST PRACTICE   

How to sell your practice services & products e-book

• THE FIRST PHONE CALL 

• DEALING WITH AN ENQUIRY    

• CONFIRMING THE APPOINTMENT        

• MONITOR MISSED CALLS

• THE FIRST MEETING AND THE FUTURE 

• YOUR OWN PRESENTATION      

• THE FIRST VISIT     

• BETWEEN-SESSION CONTACT   

• MISSED APPOINTMENTS 

• KNOW YOUR CLIENTS' NEEDS   

• GETTING REFERRALS       

• EXERCISE - REVIEW YOUR PRIVATE PRACTICE SALES

Better systems for your practice e-book 

• DIARY MANAGEMENT & SCHEDULING

• TEMPLATES FOR EFFECTIVE COMMUNICATION       

• ANSWERING YOUR CALLS          

• IDENTIFY YOUR KEY SERVICE ACTIVITIES     

• TIME MANAGEMENT         

• FILING          

• ELECTRONIC FILING SYSTEMS   

• IT AND TELECOMMUNICATIONS MANAGEMENT      

• ADDITIONAL TRAINING   

• STRESS MANAGEMENT    

• EXERCISE - REVIEW YOUR PRIVATE PRACTICE SYSTEMS 

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